Flamin Hot x Kinny Zimmer

Ever wonder how to produce and distribute an edible (and playable) vinyl record made from Flamin' Hot chips? Me neither. Until PepsiCo decided to launch FH in Poland and Tytus, the creative director, walked in with that exact idea. We had no clue where to start. I spent weeks calling bakeries, wafer factories, food producers all over Poland. Nothing. A few months and roughly 300 failed records later, we had them. Lab tested, safe to eat, ready to ship. In a custom box and leather XXXXL FH bag. And it was just a beginning. We helped with the "PO CO?" music video and produceed hundreds of digital assets somewhere in between all of that. The whole thing wrapped up with a meetup event with Kinny on a barge on the Vistula river for the campaign winners. That one was us too... Biggest production I've worked on. Lots of figuring things out as we went, lots of stuff I'd never done before. That kind of project. 🔥